#Bitcoin BTC Price News Today 15-1-2026 - Elliott Wave and technical analysis of #BTC, focusing on market structure, key support and resistance zones. Video by More #Crypto Online.
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Bitcoin (BTC) is trading at approximately $96,956 as of January 15, 2026, marking a 2.19% increase over the last 24 hours. The cryptocurrency has successfully surpassed the critical $95,000 resistance level, reaching a two-month high during intraday trading.
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Key Market Drivers
--Institutional Momentum: MicroStrategy significantly bolstered market confidence by purchasing 13,627 BTC for approximately $1.25 billion earlier this month, bringing their total holdings to 687,410 BTC.
--Sentiment Shift: For the first time since October, the Crypto Fear and Greed Index has flashed "Greed" with a reading of 61, up from neutral territory.
--Spot Demand Over Leverage: Analysts note that the recent rally from $90,000 is primarily driven by spot buying rather than leveraged futures positioning, suggesting a healthier price advance.
--Regulatory Uncertainty: Market participants are closely watching a crucial U.S. crypto bill that has faced recent turmoil and delays, leading to some "profit-taking" in altcoins while Bitcoin consolidates.
Technical Analysis & Forecasts
--Target Levels: Analysts expect Bitcoin to test the 200-day EMA near $99,600. A decisive break above this psychological $100,000 threshold could open targets toward $107,000 or higher.
--Support Zones: Current support is established around $94,305. A drop below the $90,000 psychological level could lead to a deeper correction toward $81,250.
--2026 Outlook: Major financial institutions have set varied targets for the year, including Standard Chartered at $150,000 and Maple Finance at $175,000, buoyed by anticipated interest rate cuts and rising institutional adoption.
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